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GO
MOBILE Tenative
Publication Dates for 2012:
Go Mobile is now published every two weeks,
and every three weeks in the summer and around holidays as needed.
Below are remaining publication dates for the first half of 2011.
Issues are usually dated for Fridays, but are sometimes emailed
out a day or two in advance.
1/06,
1/20 (CES wrapup issue), 2/03, 2/17,
3/02 (MWC wrapup issue), 3/16 (CeBIT
wrapup issue), 3/30, 4/13, 4/27, 5/11 (CTIA Wireless wrapup issue),
5/24, 6/14, 6/29, 7/20, 8/10, 8/30, 9/14, 9/28, 10/12, 10/26, 11/09,
11/30, 12/14, 12/28
WHAT
TO SUBMIT:
YES
- Mobile Productivity Products News: MobileVillage
considers news or case studies relevant to mobile productivity:
consumer and enterprise mobile software, and
less frequently, mobile hardware and wireless connectivity. We will
only post news about new products or major upgrades, and the announcement's
original release date must be within the last two months.
YES
- Survey Results: MobileVillage occasionally posts summaries
of survey or poll results that are related to timely trends in mobile/wireless
technology, sales, or usage. Survey summaries should provide several
paragraphs of interesting reading and stats, preferably presented
without tables.
YES
- Calls for Entries or Papers: If you have a call
for entries (for a mobile contest) or call for papers (for a mobile
conference) that is not location-limited, we'll consider posting
it.
YES
- Case Studies: MobileVillage now only posts case studies
on a paid basis. An example of paid placement are the Success
Stories in our annual Mobile Star Awards program, although it is
not necessary to enter the awards program to submit a paid case
study placement. For details, please email Gary Thayer at editor
(at) mobilevillage.com. For a Case Study to qualify as news, it
must detail a product trial or deployment that is recent (generally
in the last year or so). A useful case study also should mention
some ROI (return on investment), all major products/models involved
in the solution (e.g. software, devices, routers, network providers),
and any challenges faced or lessons learned.
NO
- Reviews, Interviews or Briefings: While MobileVillage
regularly posts links to third-party reviews and interviews, it
does not budget for product reviews, interviews or briefings. Exceptions
for reviews may be made for products-in-exchange, depending on the
interest of potential reviewers.
NO
- Mobile Entertainment News: Since MobileVillage's focus
is on mobile productivity, we generally don't post news about mobile
games and other entertainment products. Exceptions are often made
to Mobile Star
Awards™ entrants/winners and/or paid Yellow
Pages listees.
NO
- 'Product Bundle' or 'Special Offer' News: If you have
a special offer you'd like to promote, we will happily run your
banner or text ad (or create one for you) at very low rates: for
details email editor (at) mobilevillage.com.
NO
- Customer Wins: There are too many of these types of
news announcements, and MobileVillage does not have the time and
space to post them. We do however post Case Studies (see below).
A customer win is not a case study unless it details an actual completed
deployment.
NO
- Partnership News or Company News: MobileVillage does
post news stories related to company Partnerships, Financials, or
Management Changes, except only from third-party news sources.
NO
- Active Web Links: At the end of your news item, MobileVillage
always includes the company website address where readers can visit
for more information or a product download. We generally don't make
the website address an active web link. However, if you are a Mobile
Star Awards™ entrant or winner, and/or Yellow
Pages listee, we will include an active link to your summary
page on MobileVillage, where your company's active web link and
full contact info is posted.
NO
- More than one news item in two months: In the interest
of space and fairness, MobileVillage generally will not consider
a second news announcement within two months of posting the first.
Exceptions
to any of the above are made on a case-by-case basis
to Mobile Star
Awards™ entrants or winners, and/or Yellow
Pages listees. A Yellow Pages listing also includes optional
entry in the Mobile Star Awards. For more information and a listing/entry
form, please email awards (at) mobilevillage.com.
HOW
TO SUBMIT:
NO
- Calls: If you have a question related to submissions,
please email editor (at) mobilevillage.com. The editor finds email
to be a more economical and time-efficient method of communication
than phone calls.
YES
- Good "Email Etiquette": Please email your
news or case study to MobileVillage at editor (at) mobilevillage.com
in the following manner:
- Do not
send releases as attachments - instead, paste news into your email
body, in rich text (text wrapping) format so that we can quickly
copy and edit it. Or/and just email a link to your release online.
- Case studies
(but not press releases) should be submitted in MS Word, without
fancy formatting. Please, no PDFs.
- Please
do not send forwarded releases, with the ">"
before each line in the release (yes, people actually do this).
- Please
do not request read receipt or follow-ups. If you want to
see if your news was posted, check out the next issue of Go
Mobile.
YES
- Lots of Details: Your news announcement should list
the main features of your product or case study in a few short paragraphs,
or, less preferably, in a short list.
NO
- Sales Language: MobileVillage readers value our news
because it sounds objective. Please save us editing time on superfluous
language such as "premier", "best of breed",
or "announced the release of" (instead of "released").
YES
- Product or User Photos: MobileVillage will consider
posting one or two product or user photos (including screenshots
for software.) Send us only two. Email them with your story, uncompressed/unzipped,
in web-ready jpeg or gif format. If possible, keep them to between
200-400 pixels wide.
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