Creating a mobile app for your business can be fun and a great return on investment — here’s how a good app benefits both customers and sales:
Almost half of the population of our planet are smartphone users, and this number will only increase over the coming years. Smartphones have become an integral part of our everyday lives. It is through them, apps, and the internet that we feel that we are constantly connected to the rest of the world – wherever we are in it.
Statistics show that almost 90% of mobile internet time is spent on apps. This is why, if you are a business owner, you should definitely consider a mobile app so that your customers can start constantly connected to your brand. Here are some benefits of creating a mobile app for your business.
Better understand your customers
A mobile app will allow you to better understand your customers. When users are using their smartphones, you can hone down on what they like/dislike, their shopping patterns, and more. Once you understand your customer, you can target them appropriately to reach maximum results. You will be able to create products tailored to their needs and this will allow you to give your customers a personalised experience. More business for you and happier customers through and through.
Gain more reliability
Research shows that 57% of customers will leave your website if a page takes too long to load. What’s more worrying is that 80% of these customers will never return to your website! Mobile apps can load faster and provide more reliability when it comes to a consistent user experience. In some cases, apps can also be accessed offline, making them more convenient than websites.
Grow trust & loyalty
Customers are more likely to trust a business that owns a mobile app. You can also increase their loyalty by offering exclusive app-only perks and offers to your customers. For example, retail brands tend to give special discounts to people shopping from their app. Casino slots online have websites and apps that give an extra incentive to customers such as specific mobile bonuses. This will increase your customers’ time spent on the app, but it will also increase your sales and revenue.
Increase engagement
With a mobile app, you can send dynamic push notification to bring your customers back to the app. These have a positive impact on engagement, open-rate, and conversion rate. Keep in mind that customers are more likely to act upon personalised offers, updates, and information. The more personal you get, the better!
Boost conversions
It is proven that mobile apps can increase conversions due to their easier accessibility. Unlike a website, with mobile apps you are only required to sign in once. This means that if you want your users to return frequently to your business, an app is the way to go!
Maximize marketing budgets
Apps have been reported to maximise productivity and can also save you money. Mobile app advertising is cheaper when compared to online advertising. In your app, you can also advertise other products, new launches, or simply post updates on your promotions.
Mobile apps can add significant value to your business. They will bring in more revenue, attract new customers, and help you retain them. With the number of smartphones users constantly increasing, it’s safe to safe that a mobile app will definitely increase your ROI.
You can find lots more tips for small business apps and marketing here on our Small Business features page.
