​​Are you trying to decide between a mobile website vs mobile app? Let’s compare them here, so you know which you need the most for your business.

In 2019, many companies are taking steps towards mobile apps in order to impress their customers. With an app, a customer can do so much more, but are these always needed? Mobile sites have been around for a while and they tend to be much more common than apps.

Here, we are going to look at the argument for both apps and mobile sites. Keep reading to find out what we think you need for your business.

Mobile apps

Mobile apps have been around for many years now, but only recently have they become much more mainstream. With an app, a customer can download a different version of your website to their mobile phone or tablet. This usually means that they can access certain elements of it without having to access the internet.

Depending on the kind of business that you are running, you could find that an app can be extremely useful for you. This is especially true if your customer base has a lot of younger people, who tend to love mobile phones and apps more than older folks. And if you can offer location-based or limited time promotions, a mobile app with user notifications and instant logins is a great way to engage more of your audience.

But of course, apps can be very expensive and complicated to create. Usually, you’ll have to hire someone with experience to go through the development process with you. This is the reason why many companies have strayed away from these and opted for mobile sites.

Mobile websites

In the past, we would have had one version of our site that could be accessed on our desktop and then on our mobile devices. Of course, as more people started to use their mobile phones to access the internet, there was a higher demand for these sites to be made easier to access on mobile phones. This is where mobile sites came from — and they’ve stuck around for a long time.

Mobile sites tend to be cheaper than apps, but they are not always as intuitive. With that in mind, an effective mobile site needs to be clear and easy to use. For example, the casino online NetBet is a good example of a site that has a mobile site that has been optimised.

So, mobile website vs mobile app — which one?

If you are struggling to make the decision between mobile apps and a mobile site for your business, you should first think about the cost. If you have a lower budget then you are going to struggle to pay for an app to be developed for your business. There are some downsides to apps as well as many people don’t have the space on their phones to download them.

Of course, if you are creating a game or something that needs to be accessible at all times, then an app might be better for you. Think about it carefully and you should be able to come to the right decision.

You can always do some market research and find out what your competitors are doing and whether it is working for them. Then, you can make the changes to your existing site or get an app into development. Either way, you should be able to reach your mobile customers and improve your profits over time.