Seattle — (Business Wire & MobileVillage) — Amazon Web Services, Inc. (AWS), an Amazon.com company, has officially launched Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive video streams for a web or mobile application in just a few minutes.

Amazon IVS is a fully managed service that makes high-quality, live-streaming video available to viewers around the world with latency that can be less than three seconds (as opposed to 20-30 seconds). To get started, customers simply send their live video to Amazon IVS using standard streaming software like Open Broadcaster Software (OBS). Amazon IVS ingests the video, then automatically transcodes and optimizes it, making it available for live delivery across AWS-managed global infrastructure in seconds.

Amazon IVS uses the same technology that powers Twitch, one of the most popular live streaming services in the world.

Customers can easily configure and stream live video through their own website or mobile application, with scalable delivery that supports millions of concurrent viewers globally.

With the Amazon IVS SDK and APIs, customers can also build interactive features into their live streams like virtual chat spaces, votes and polls, moderated question and answer sessions, and synchronized promotional elements.

Customers can then combine the Amazon IVS SDK and APIs to attach structured text data to video streams, and create interactive content, including polls, surveys, and leaderboards, all of which are automatically synchronized to the live video. For example, a developer making a trivia application or a virtual town hall can use the API to ensure that viewers see the same questions at the same moment in the live video stream.

To showcase content, there’s Amazon Live — a page on Amazon.com where shoppers can discover livestream content and browse recorded livestreams.

There are no additional charges or upfront commitments required to use Amazon IVS, and customers pay only for video input to Amazon IVS and video output delivered to viewers. To get started, visit aws.amazon.com/ivs.

The Amazon IVS Management Console and APIs for control and creation of streams are available in the US East (N. Virginia), US West (Oregon), and Europe (Ireland) regions, with video ingestion and delivery available around the globe over a separate managed network of infrastructure that is optimized for live video. To learn more about AWS, visit aws.amazon.com.

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