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MobileVillage Yellow Pages
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Operator Software:
Customer Experience Mangement
WestGlobal
9 Exchange Place, Dublin 1, Ireland
Phone: +353-1-902-0022
Email: info@westglobal.com
Website: www.westglobal.com
Contacts:
Patrick Lennon, CEO, patrick.lennon @ westglobal.com
Nigel Back, Head of Business Development, nigel.back @ westglobal.com
Brian Connell, CTO, brian.connell @ westglobal.com
 
 
Consistent and excellent Customer Experience is a key driver for loyalty, retention and growth for telecoms operators and service providers. Competitive differentiation on the basis of product features or pricing alone is tough when providers have access to similar network, IT and application capabilities.
Private Corporation, est. in 2000
Operating Systems Served: Solaris (operator-side)
Markets: General Enterprise, Finance, Utilities, Wireless Operators
2008 Mobile Star Awards™ Entrant:
  • Vantify Experience Centre (Operator Software: Customer Experience Management)
A crucial and complex challenge is the configuration and operation of these capabilities to maximize quality of Customer Experience against a background where cost reduction is being pursued more aggressively than at any time in the industry's history. There exists a related requirement for a monitoring solution that enables the measurement, reporting and optimization of Customer Experience to complement the traditional approach of monitoring the individual technical elements, networks or individual IT services enabling the customer experience. WestGlobal's Vantify Experience Centre provides this capability.
Vantify Experience Centre offers a unique approach to real-time Customer Experience monitoring enabling operators to address the dilemma of improving Customer Experience while minimizing the cost of delivering that experience. Combining the real-time event handling and behavioral analysis features of 'Complex Event Processing' with abstraction and visualization enabled by 'Business Activity Monitoring' techniques, Vantify features and benefits include:
  • Real-time Customer Experience monitoring for 'any' service or operational activity delivered via 'any' channel.
  • Real-time graphical dashboards display the health and performance of monitored activities.
  • Configurable alerts enable alarming where activities fail to meet performance targets and allow detection of event patterns that provide early warning of failure or degradation before Customer Experience is impacted. The latter feature is critical in enabling a proactive rather than reactive approach to Customer Experience management.
  • Drill down in real-time from the monitored activity to the underlying IT and network services. This ability to visualize the linkages and dependencies between Customer Experience and the underlying IT and network services is immensely powerful and significantly reduces the time, effort and cost of root cause analysis.
  • Identify opportunities for significant performance improvement through configuration optimization and identification of bottlenecks, with no requirement for additional technology investment.
  • Baseline and monitor the performance of IT and network services for in-house or out-sourcing scenarios.
  • Flexible integration models allow rapid and low-risk Proof-of-Concept or full deployment with no constraints on the vendor or technology for the monitored systems. There is also no requirement for Vantify to control the monitored activities.

In summary, Vantify Experience Centre provides next generation real-time monitoring, reporting and detection capabilities enabling operators to drive continuous Customer Experience improvement, enhance the timeliness and richness of operational information and decision making, and ensure the most cost effective utilization of underlying technical infrastructure.

 
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