Unified Profile Server (UPS) extracts the business value of subscriber Service Personalization when Privacy concerns are addressed and protected. With Regulations and Law makers requesting subscriber protection with privacy and users constantly demanding more functionality in their service, operators are challenged to deliver the personalization and control to stay competitive.

Operators can leverage their key asset – the subscriber –by federating their permissions and identity across the network into one easy to manage spot. With a captive subscriber base, a profile management service attracts third party enterprises and affiliate services.

This empowers subscribers with a way to individually control access to private or sensitive information and to have the ability to choose where, when, and who sees their profile information.

UPS provides Service Providers with the following advantages;

• Simplify user experience with a single user profile and expect a consistent experience across different services without multiple sign-ups

• Guaranteed subscriber privacy build confidence resulting in stimulated subscription to value-added services

• Operators as trusted and secure broker to third party enterprises and affiliate services by federating subscriber identity across the network

• System integration by adding profile services as a non-intrusive adjunct to existing HLR and HSS infrastructure

• Preference Management provides an easy to use interface for managing the subscriber profile associated with different enabler families

• Customization made easy, change virtually anything from contact to configuration details at your fingertips

Meet Redknee Founder & CEO Lucas Skoczkowski.