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Mobile
Leader Profile:
Federico Pisani Massamormile
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Massamormile
led development of one of the world's most popular mobile
social networks, and has become a leader in mobile marketing
in his roles as Hanzo CEO and Global Chairman of the MMA.
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| Private
Company, established in 2004 |
| Operating
Systems Served: All |
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Markets:
All
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| 2009
Mobile
Star Awards™
Winner: |
- Auto
Racing SMS Advergame (Enterprise Software: Marketing
or Advertising)
- Hanzo
CEO Federico Pisani Massamormile (Visionary:
Enterprise Software or Services)
- Hanzo
CEO Federico Pisani Massamormile (Visionary:
Wireless Network Solutions)
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Federico
Pisani Massamormile, CEO of HANZO (www.HANZO.com.br)
has 16 years of international experience in the telecom, wireless
and new media industries and has consistently been a visionary in
enabling the development of mobile marketing in Latin America.
In June 2000 he became CEO of blah! - a TIM-owned wireless application
service provider. Blah! became a recognized leader in its industry,
achieving success throughout Latin America and expanding to the
United States and Asia. Blah! became one of the largest mobile social
networks, deployed in 19 carriers in Latam, the US and Asia, with
5M unique users, exchanging 300M msgs/month. Blah! achieved an average
penetration of 25% in the Carrier's base and built a brand awareness
of more than 80% among young adults in the main Latin American capitals.
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| In 2005,
Federico started up HANZO, a Brazilian mobile marketing company, and
grew it to the top 4 and the fastest growing service provider in the
country. HANZO works with more than 100 clients between media companies,
advertising agencies and consumer brands and distributes its product
to all Brazilian carriers. With HANZO proprietary online platform,
Federico made it easier and faster for Brazilian companies of all
sizes to create and manage mobile products and marketing campaigns,
online and realtime. Anybody can log into the platform and create
a personalized mobile site, an SMS alert or an SMS campaign in a matter
of minutes.
In
2008, Federico co-founded the Latin America Chapter of the Mobile
Marketing Association (MMA) and was elected regional Chairman. He
signed up key industry members, and launched the Code-of-conduct
and Best Practices for Brazil with the endorsement of all major
carriers. In March 2009, Federico was elected global chairman of
the MMA.
Learn
about Hanzo's Auto Racing SMS Advergame.
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