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.Visionary
Profile:
Kevin Perkins & Mark Sieve
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Under
Mark and Kevin's management, Greenlight Wireless has grown
to provide services to customers in over 175 countries.
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Kevin
Perkins and Mark Sieve founded Greenlight Wireless in the nascent
mobile Internet industry in 2001. Early on, Kevin and Mark recognized
the challenges with providing fast, intuitive access to Web content
on handheld devices, which prompted them to create the platform
agnostic, portal-based transcoding model currently emulated by
other players in the mobile space.
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| Private
Corporation, established in 2001 |
| Operating
Systems Served: BlackBerry, Linux, Mac, Palm,
Symbian, Windows CE, Windows Mobile for Pocket PC, Windows
Mobile for Smartphone Edition, Windows Tablet PC Edition,
Windows XP, XHTML-based cell phones, MSN TV (aka WebTV) |
| Markets
Served: All |
| 2006
Mobile
Star Awards™
Winner: |
- Advertizer
(Enterprise Software: Mobile Advertising)
- Skweezer
(Personal Software: Mobile Web Content Provider)
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| 2007
Mobile
Star Awards™
Winner: |
- Advertizer
(Enterprise Software: Mobile Advertising)
- Skweezer
(Consumer Software: Mobile Web Content Provider)
- Kevin
Perkins & Mark Sieve (Visionary: Wireless
Services)
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Many
innovations that have since become standard features in the mobile
browsing world, were first developed at Greenlight Wireless under
the management of Kevin and Mark, including the first:
- Portal-based
transcoding engine: Skweezer (2003);
- Globally
distributed mobile ad platform: Advertizer (2004);
- Pagination
system that splits large Web pages up for viewing on cell phones
(2005);
- Mobile
Web page translation feature (2005);
- Portal-based
mobile RSS reader (2005); and
- "Find
in page" search that carries Web search keywords into search
result pages (2007).
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Photo
courtesy of The Orange County Register
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Greenlight
Wireless is self-funded with no institutional investment behind
it, yet it remains one of the few profitable companies in the mobile
search and advertising space. Under Mark and Kevin's management,
Greenlight Wireless has grown to provide services to customers in
over 175 countries and supplies white-label transcoding and advertising
solutions to some of the largest wireless operators, search engines,
and ad networks in the world, such as IAC Search and Media, Medio,
and Orange.
Kevin
and Mark have, through their years at the helm Greenlight Wireless,
helped to shape the way that mobile data and mobile advertising
services are delivered and consumed.
Learn
more about Greenlight Wireless.
Recent
Greenlight Wireless News on MobileVillage:
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