Colírios Capricho

Colírios Capricho an annual multiplatform campaign in which participants choose the most handsome and talented Brazilian teenager, beginning on June 6 of every year. The campaign kicked off with an intense debate online and via SMS, with the Battle of Colírios. To participate and collect points, contestants registered at www.colirioscapricho.com.br and then received a short code so that people could vote for them by SMS. HANZO also developed an application for Facebook and Orkut that allowed applicants to virally promote themselves.

To make the mobile campaign even more attractive, those who voted by SMS were entered in a raffle for a trip to Orlando in the first phase, and the chance to meet one of the ten finalists in the second phase. To vote, participants simply texted the contestant's name to 50096.

The top ten finalists selected by voters appeared on a live game show on MTV, hosted by VJ Mari Moon every Saturday at 7pm. The game show decided the winner of Colírios Capricho.

Contestants with the least votes who had no "immunity" were eliminated. The grand finale crowned the winner, who was featured on the cover of CAPRICHO Magazine and as a featured member of the "Boy Life" blog.

Results:
213,640 SMS votes.

Participation by mobile carriers:
37% - Nextel (81,681)
31% - Vivo (67.466)
10% - Claro (21,686)
7% - TIM (15,068)
7% - Oi (14,111)
6% - CTBC (13,591)
0% - Sercomtel (36)

• Learn more about HANZO SMS Solutions.
• See how HANZO helped Shell Corporation in its V-Power campaign.