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Mobile
Coupon
The
Mobile Coupon interactivity enables the creation and follow-up of
mobile coupon promotions in a few minutes. Brands like Cosan, Shell,
O Boticario, Chevron, Kraft, Cargill, Abril, and Disney used this
solution with HANZO's Mobile Marketing Platform. It allows several
promotions to happen at the same time in the same Large Account
and to limit the number of participations by mobile phone and/or
total number of coupons that can be generated.
The
Platform has generated more than 3 million mobile coupons and enables
many types of promotions, such as:
1 -
National Lottery: the consumer sends a code found in the product
like KZY2233 by SMS and receives a coupon for an entry in the National
Lottery; or receives a confirmation "You won", if the
code has a prize.
2 -
Webcoupon: This is very common for content consumption. The consumer
sends the KEYWORD by SMS and receives a coupon to validate on a
site (e-commerce) or a physical store. The usage of a keyword can
be optional. This way, any interaction of the consumer with the
Large Account generates the desired code.
3 -
Physical draw: The consumer sends a code by SMS to a Large Account
and receives confirmation. The brand prints all codes generated,
and draws one physically.
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