Greystripe is the world's first in-game mobile advertising network. Greystripe's AdWRAP advertising network is a system that sources ads from advertisers and delivers them through our network of mobile games.

By enabling this value chain, Greystripe enables a way for publishers to make advertising revenue from their mobile games and to distribute them for free. Consumers win because they get great ad-supported mobile content for free. Greystripe believes that mobile games are the "killer app" for mobile advertising. In-game mobile advertising provides advantages over other channels for all key advertising criteria: reach, targeting, measurement, and high recall and conversion rates.

The power of mobile games allows not only for rich creative formats, including full-screen images and video commercials, but also interactive customer engagement, including click-to-call and real-time surveys. Perhaps most importantly, research shows that consumers are strongly receptive to in-game advertising and ad-subsidized mobile content.

GameJump.com, part of Greystripe Inc.'s mobile advertising network, provides free mobile games to consumers of all ages. GameJump.com benefits consumers, game publishers, and mobile advertisers alike. Publishers are able to grow their distribution by offering their games for free while deriving revenue via advertising.

Advertisers are particularly attracted to the new medium for its reach, demographic and geographic targeting, measurability, and high recall and conversion rates. Consumers receive free content along with engaging creative formats.

GameJump is uniquely positioned, as research shows that consumers are strongly receptive to both in-game advertising and ad-subsidized mobile content. Industry analysts project that mobile advertising will be a billion dollar market by the end of the decade.

Customers can directly download these games and more from the GameJump.com website. When browsing the web through the phone customers can also access the GameJump site at http://gjmp.tw. The games are compatible with most handsets and carriers worldwide.

Meet Greystripe Founder & CEO Michael Chang.