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| runens
is a mobile app for the Apple iPhone designed exclusively for the
dedicated runner. Guided by the mantra that "Running is Social,"
this easy-to-use app enables users to connect and compete with a whole
community of like-minded running enthusiasts, boosting their motivation
to achieve their running goals. |
| Private
Company, established in 1995 |
| Markets
Served: Direct-to-Consumer |
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Operating Systems Served: Apple iOS |
| 2011
Mobile
Star Awards™
Entrant: |
- Smelly
Cat (Consumer App: Game)
- runens
(Consumer App: Health & Fitness)
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| KeyWith
a simple-to-use interface and terminology that speaks specifically
to runners, those who download runens can: |
- Set
your goal as a runner: choose from 5K, 10K, Half Marathon, Marathon,
Ultra-Marathon or Freestyle.
- Gauge
the time, distance and pace of each run and intuitively track
progress against virtual competitors.
- Share
and compare your goals and achievements with other runners in
the community in real-time, driving the motivation to run even
in inclement weather or other harsh conditions.
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| The
mobile app landscape is cluttered with apps marketed toward runners,
most of which are designed for a general fitness audience and lack
the features desired by the running enthusiast. runens has been built
100 percent for runners, promising a completely different experience:
running physically alone, but connected to other runners within their
community. |
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