Cellufun is the world's mobile playground providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

The popular portal of mobile games is well-known for its integration of social media, with games that require multi-player interaction in order to succeed, such as the award-winning Call of the Pharaoh, which requires mobile game players to assist one another in the building of their individual pyramids, and community-based holiday contests, such as the Halloween-inspired, Hellofun, and Christmas' Merry Mobile.

Cellufun also recently launched the CelluMall - a virtual mall in which Cellufun users can purchase goods with CelluPoints, or points won during game play. The CelluMall also features advertisements (which click-to-coupons) from real stores, where users can purchase actual goods.

Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can enjoy a variety of single-player games or join multi-player competitions: from Sudoku and Chess to casino games, arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun's rapidly growing community by going to wap.cellufun.com.