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Mobile
Success Story:
JAGTAG
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In
its first year alone, JAGTAG has powered opt-in mobile marketing
for Nike, Red Bull, Axe, 20th Century Fox, Sports Illustrated,
MillerCoors, Kraft, Nokia, Toyota, Yahoo!, Dell, Dewar's,
Suzuki, HP, and Qdoba.
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JAGTAG
is a multimedia messaging service that allows consumers to receive
content from companies in which they are interested. This non-invasive
mobile media transforms a marketer's physical objects into interactive
and measurable digital media. Anywhere mobile consumers encounter
a company's advertisement or placement, they can use their phone
to request and receive multimedia content (video, audio, or pictures)
in addition to text.
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| Public
Company (NYSE: SY), founded in 1984 |
| Operating
Systems Served: Android, BlackBerry, iPhone, Palm
WebOS, Symbian S60, Symbian UIQ, Windows Mobile Professional,
Windows Mobile Standard |
| Markets
Served: Field Service, Healthcare, Military, Point-of-Sale
& CRM, Supply Chain |
| 2009
Mobile
Star Awards™
Winner: |
- Sybase
iAnywhere SQL Anywhere (Database)
- Sybase
iAnywhere Afaria 6.0 (Devices Management)
- Sybase
iAnywhere Mobile Office (Email)
- Sybase
365 mCommerce (Enterprise Software: Messaging or Alerting)
- Sybase
Unwired Platform (Middleware)
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| 2010
Mobile
Star Awards™
Entrant: |
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By
leveraging Sybase 365's two-way Multimedia Messaging Service (MMS),
JAGTAG has been able to deploy the only 2D barcode solution that
frees users from downloading an application on their mobile device
prior to participating and is the only mobile medium that can successfully
deliver optimized multimedia to the consumer's device of choice.
For
marketers, getting information into the hands of customers is the
ultimate goal, but also provides the biggest challenge. Website
names, quick links and other means proliferate, but most require
a great deal of effort on the part of the consumer-risking unrealized
opportunities or even campaign failure. Taking advantage of mobile
devices (both standard and "smart" phones) and increased
ubiquity of SMS/MMS, JAGTAG developed its 2D barcode system. This
system allows consumers to receive relevant, targeted content in
a multitude of formats directly to their mobile device. At live
events, while reading a magazine or anywhere a company's brand is
present, consumers can capture the barcode image via mobile device,
send to JAGTAG's short code, and immediately receive the requested
content. This simple solution connects physical properties of any
kind with digital media-providing the best possible experience to
the consumer.
JAGTAG
must access a large network of mobile operators for its services.
Doing this directly is an option, but one that is filled with unpredictability
and maintaining relationships with numerous mobile operators. Ensuring
the short codes are provisioned correctly and can fulfill the JAGTAG
mission requires a great deal of coordination and ongoing effort,
one that Sybase 365 carries out on JAGTAG's behalf.
Since
its introduction in 2009, JAGTAG has activated marketing programs
for Nike, Red Bull, Axe, 20th Century Fox, Sports Illustrated, MillerCoors,
Kraft, Nokia, Toyota, Yahoo!, Dell, Dewar's, Suzuki, HP, and Qdoba.
Using
the Sybase 365 network of mobile operator relationships, JAGTAG
is able to run its solution on Verizon Wireless, the largest mobile
operator in the U.S. The capability to tap into this consumer base
secured new accounts for the JAGTAG solution.
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