paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. paybox set up operator-led, national mobile Payment standards in Germany and Austria and received several awards for its product and services, e.g. the International Stevie Award '07 for Best Product in Telecommunications and World BSS Award '08 for the Best E/M-Commerce Payments Implementation. Recognised for having the broadest mobile Commerce offering worldwide, paybox mobile payment enterprise solutions are deployed across Europe, North and South America, North Africa, the Middle East and Asia. paybox is an official GSMA Mobile Money Vendor and a G-Cash Remittance Partner.

Maxis - the leading mobile operator in Malaysia - selected the paybox Mobile Wizard in November 2006 to maximise the mobile Commerce experience of its over 8 million subscribers.

Just within the last year, Maxis launched several new m-Commerce services, including the "MessagePlus" and "i-Share" Campaigns - leveraging the Mobile Wizard's functionalities and implementing successful mobile Marketing campaigns.

• The Mobile Wizard was introduced as an intuitive SMS and USSD frontend of the Maxis M-Money service for topup and mobile Money transfer.
  
• With the Mobile Wizard, Maxis launched the unique SMS service "Message Plus with which Maxis users can control, personalize and automate their short message service including a SMS Blacklist to block SMS from any unwanted number.
  
• Maxis also launched "i-Share" - a prepaid service that allows Maxis' prepaid customers to instantly send airtime value from their phones to family and friends who have prepaid accounts with Indonesia's leading mobile operators Telkomsel and Indosat.
  
• For its postpaid and prepaid customer, Maxis migrated more than 100 SMS and MMS subscriptions in English, Malay and Chinese to the Mobile Wizard.

Early in 2008, Maxis leveraged the Mobile Wizard to run a "Maxis Caller Ringtone" campaign to encourage more customers to subscribe to the new Maxis service:

• The Maxis Caller Ringtone (CRT) service is a platform that allows Maxis subscribers to replace and to personalize the existing connecting tone to greet callers.
  
• Callers to the CRT customer will be greeted by the selected audio clip in place of the existing connecting tone.

With segment specific content, the campaign was addressed to customers in three different age groups (<20 years, 20 - 40 yrs, >40 yrs) and 3 different language segments (Malay, English, Chinese) who had not already registered to the CallerRingtone service. Consumers could subscribe to a CallerRingtone just by replying with an SMS.

The campaign ran successfully for 6 weeks and achieved a response rate above 12%.