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As
the third-largest private passenger auto insurer in the United States,
GEICO provides auto insurance coverage to more than 10 million policyholders
and 16 million vehicles. However, with the mobile revolution, it
became impertive for Geico to provide its customers with easy, on-the-go
access to its resources and products in order to maintain its competitive
edge.
In
2010, GEICO sought to quickly build and deploy an easy-to-use, feature-rich
mobile application that would offer customers faster, more accesible
service. The application would be designed to bring GEICO's customer
service to the fingertips of policyholders, allowing them to easily
manage and access their policies, as well as retrieve pertinent
resources and information. Most importantly, given the rapidly changing
mobile landscape, the company needed to develop a device agnostic
application in order to reach the breadth of its customer base.
Kony
was selected by GEICO to develop and deploy the application in August,
2010, due to the breadth, depth and flexibilty of the Kony Platform.
Unlike other solutions, the Kony Platform generates each client
specific application, optimized for that channel and format whether
that is a smartphone, mobile web browser, tablet, SMS, web gadget
or kiosk, through a 'Write Once, Run Everywhere' single application
definition. Kony's ability to create applications for more than
9,000 devices, 7 operating systems and 15 browsers without compromising
native features and functionality enables brands to offer robust
mobile experiences to consumers. The Platform's 'Change Once, Change
Everywhere' capability ensures any change in message, flow, feature
or design is simultaneously applied to the application across all
extensible clients, achieving an effective, broad, and consistent
mobile experience. In addition, Kony's approach ensures faster adoption
of new operating systems and standards as they are introduced, significantly
reducing maintenance, upgrade and future development costs.
Kony
has a wide range of experience working with Fortune 500 consumer
brands to build and manage rich mobile offerings. In just 10 weeks
from development to deployment, Kony built the GEICO GloveBox application
to specifically meet the needs of GEICO's ploicyholders, as well
as prospective customers. Through the application, policyholders
can access their insurance card information, pay their auto insurance
bill and view claims, driver and vehicle information.
Non-policyholders
can take advantage of this feature-rich application by giving anyone
the ability to record accident details, find a rental car or taxi
service in their location and even locate nearby tow services and
gas stations for roadside service. In addition, the application
allows users to access videos from GEICO and engage with the company
via its social media pages.
Today
the GEICO GloveBox application is available on Android, BlackBerry,
iPad, iPhone, iPod Touch and Windows Phone 7. With the ability to
easily and seamlessly adapt the application for new devices, GEICO
has been able to achieve 90 percent coverage in the market. In addition,
with the release of the GloveBox application for Windows Phone 7
in 2010, Geico was included in the first wave of applications released
for the platform.
Learn
more about Kony's Platform.
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