HANZO is a mobile agency that creates innovative SMS based solutions for our clients. Recent solutions include:

SHELL

HANZO helped Shell with its promotion "Shell V-Power Grátis para toda vida" (Shell V-Power free for life), which increased sales of Shell V-Power Diesel and Shell V-Power Ethanol. The promotion, which ran from June 1, 2011 to July 31, 2011, offered benefits to customers and helped Shell build a great customer relationships.

For each purchase of 35 liters of Shell V-Power Diesel or 35 liters of Shell V-Power Ethanol or its variants from a participating Shell service station, the customer received one sealed code containing an eight-character alphanumeric code (eg: TG22LD7P).

To participate, the customer texted his or her eight-character code by cellphone to any mobile operator, using the short code 50045. After typing the code, the customer then answered the following question: "What is the fuel that cleans, protects and improves the response of the engine in your car?" by entering 1 for "SHELL V-POWER" or 2 for "other".

Results:

• Campaign Period: from 06/01/2011 to 31/07/2011
  
• Total generated coupons promotion (valid interactions): 426,775
  
• Total coupons generated and not generated (messages sent - total $ 0.31 +): 526,641

See the campaign's promotional page.