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MobileVillage Yellow Pages
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Success Stories:
 - Marketing
Hanzo
Praia de Botafogo, 518 - 13 andar
Rio de Janeiro RJ CEP 22250-040, Brazil
Phone: +55 21 2244 0050
Email: contato (at) hanzo.com.br
Website: www.HANZO.com.br
Contacts:
Federico Pisani Massamormile, CEO - Federico (at) hanzo.com.br
Fábio Augusto - Corporate Communications - Fabio (at) HANZO.com.br
   
Mobile Success Stories:
Mastercard
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Thanks to HANZO, Mastercard achieved excellent participation in its rewards points mobile campaign, resulting in increased program registrations and improved customer relationships.

 

MASTERCARD SURPREENDA

For its "Programa Mastercard Surpreenda" promotion, Mastercard wanted to strengthen its relationship with customers by creating an easier way for them to register for, check, and exchange rewards points by SMS. HANZO achieved this goal by enabling MasterCard rewards points to be easily redeemed for various benefits by SMS.
Private Company, established in 2004
Operating Systems Served: All (via SMS)

Markets: All
2009 Mobile Star Awards™ Winner:
  • Auto Racing SMS Advergame (Enterprise Software: Marketing or Advertising)
  • Hanzo CEO Federico Pisani Massamormile
    (Visionary: Enterprise Software or Services    )
2010 Mobile Star Awards™ Winner:
2011 Mobile Star Awards™ Entrant:
In the program, customers could perform via SMS:
1. Program Registration,
2. Balance Requests,
3. Voucher Redemptions, and
4. Issued Vouchers.

Results:

  • Participation generated MO's: 11.184
  • Average registrations per day: 45
  • Average redemption of vouchers per day: 14
  • Average refers to the balance per day: 20

See the campaign's TV advertisements:
 
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