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Mobile
Success Story:
ING DIRECT
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ING
DIRECT banks on a mobile strategy with Antenna for apps designed
to save its customers time and money.
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ING
DIRECT USA (NYSE: ING) the nation's largest direct bank and its
brokerage subsidiary, ShareBuilder have deployed Antenna's mobile
banking and investment apps to customers using iPhone®, Android™
and BlackBerry® devices.
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| Private
Company, established in 1998 |
| Number
of Employees: 200+ |
| Operating
Systems Served: Android, Apple iOS, BlackBerry,
Palm WebOS, Symbian S60, Windows CE, Windows Mobile Professional,
Windows Mobile Standard, Windows Tablet PC Edition |
| Markets
Served: Device OEMs, Education, Engineering &
Surveying, Entertainment Industry, Field Service, Finance,
Hospitality, Point-of-Sale & CRM, Public Safety, Real
Estate, Supply Chain, Telecom, Transportation, Utilities |
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2006
Mobile
Star Awards™
Winner:
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- A³
Field Service Intelligence (Enterprise Software:
Field Service)
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2010
Mobile
Star Awards™
Winner:
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more than 45 million smartphone users in the U.S., ING DIRECT saw
an immediate opportunity to extend the features and services available
on its banking and brokerage Web sites to popular mobile devices.
Mobile banking and investing has become an essential marketing and
customer retention tool. Customers demand immediate, smartphone-driven
transactional capabilities when they want it, no matter where they
are.
The
richness of the Antenna User Interface (UI) and the build-once,
deploy-to-many model offered by the Antenna Mobility Platform (AMP)
was an attractive feature to ING DIRECT. Other features that helped
them expedite both retail banking and brokerage mobile projects
from concept to production included:
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Support for multiple device platforms, security, integration with
back-end systems, and management of myriad user and network connections;
- Fast
application performance and real-time data streaming capabilities;
- Self-tuning
application performance over varied signal strengths assures round-the-clock
reliability; and
- Features
that allow marketing to track detailed application usage across
the customer base.
With
a steadfast commitment to providing innovative financial products
that are easy to use, ING
DIRECT USA Mobile and ShareBuilder Mobile were designed with
customers in mind. The mobile applications developed by ING DIRECT
and powered by Antenna let customers check balances, transfer money
and pay bills. Other unique features that are fast becoming consumer
favorites include "Flip for Fun," which allows users to
get social and check out what ING DIRECT is saying. With a quick
flip of the phone, users are given one touch access to ING DIRECT's
social properties including Twitter, Facebook and "We, the
Savers" blog. Customers can also pay back friends and family
by quickly and easily sending money to existing contacts in their
Person2Person address book.
ING
DIRECT ShareBuilder Mobile gives investors continuous access to
their brokerage accounts. The free mobile applications built using
the Antenna platform include the ability to make trades; secure
and easy access to account balances and account positions; round-the-clock
money transfers; market news delivered on your mobile device; and
custom stock watch lists to monitor the performance of favorite
stocks on the go.
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