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In
the casino industry, "comps" - such as free meals, show
tickets, hotel rooms or cash back - are the traditional foundation
of all customer marketing efforts. Establishing a reputation for
providing attractive comps to customers can provide a casino with
a significant marketing advantage.
B Connected
Mobile (images below) is designed to augment our direct customer
marketing by selecting personalized "comps" for customers,
based on their preferences and demographics, then delivering them
right at the moment of purchase, using a GPS-powered feature that
detects when a customer comes into a Boyd Gaming casino. Since the
electronic coupons are sent in bar-code format, there's no need
for the customer to print anything out at home - they simply provide
the device to a casino employee, who scans it to redeem the offer.
In
addition to these personalized features, B Connected Mobile includes
a number of other features, including:
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The ability to check their account information, point balances
and pending offers in real-time, using an easy-to-navigate dashboard.
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Slot Search, a search engine that allows customers to locate their
favorite slot machines at any Boyd Gaming casino, then displays
their location on a floor map;
- The
ability to make immediate hotel or restaurant reservations;
- Personalized
messaging, delivered directly through the app, via SMS text, or
to the front screen of the mobile device.
B Connected
Mobile is currently the only mobile app of its kind in the casino
industry that is available on four separate platforms - iPhone,
Android, iPad-optimized and Android tablet-optimized. Over the last
year, more than 120,000 Boyd Gaming customers have downloaded the
app. To view a demonstration or download the free app, visit
bconnectedmobileapp.com.
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