2012 Mobile Star Awards Entries:
Public Relations Company – Nadel Phelan
Success Story: Public Relations – Nadel Phelan & Odyssey Software
The enormous upsurge of enterprise data living on smartphones along with the proliferation of iPads and the general “Consumerization” of IT, is promting IT managers to look hard at their existing MDM solutions to ensure that they’re getting maximum security, manageability and scalability in a multi-platform mobile world.
The leaders at Odyssey Software, Inc. made it their mission to be the first to develop software that enterprises could use to get more out of their mobile investments while keeping security threats low and ensuring that manageability and scalability remained high. Odyssey’s Mobile Device Management (MDM) solution experienced incredible growth, highlighted by the fact that seven out of ten market leading providers on the Gartner’s Magic Quadrant utilize Odyssey’s software.
Odyssey reached out to Nadel Phelan to develop a national public relations campaign with the result focused on achieving an acquisition. Nadel Phelan’s comprehensive PR effort incorporated both strategic and tactical elements and the combination of press releases, industry trend news pitches, media alerts, contributed articles, social media outreach and awards, capturing the attention of potential partners and acquirers.
Nadel Phelan’s strategy to support Odyssey Software’s acquisition goal included:
- Increase Odysseys Software visibility in the MDM space
- Further establish Odyssey Software as a thought leader in multiplatform support
- Leverage media to influence companies in the mobile/wireless security space that are ideally suited for an acquisition or partnership agreement
Meticulous and targeted communication with media (including print, broadcast, on-line media and blogs) regarding relevant Odyssey customer stories and news items resulted in a heavily increased stream of positive news coverage.
Nadel Phelan established and cultivated relationships with industry analysts to provide the elements of credibility and third-party validation that recognized Odyssey’s innovation with such key groups as 451 Group, Frost & Sullivan, Gartner, and IDC.
Nadel Phelan worked with Odyssey in the development of valuable contributed articles to underscore thought leadership amongst the executive staff. Story topics focused on its thought leadership in MDM on managing smart phones, BYOD, embedded management capabilities and selecting a mobile management solution. These articles drew widespread attention of top tier publications such as Business Solutions, CIO, Enterprise Systems Journal, Electronic Design, Embedded Systems Design, Information Management, Wireless Week and eWeek.
In conjunction with the press, social media and analyst outreach, Nadel Phelan identified and submitted for awards, recognized by the following in the last six months: Mobile Star Award, SC Magazine Award and Wireless Leadership Award.
Nadel Phelan established Odyssey as the frontrunner of MDM. Their role as an industry leader led to substantial acquisition interest and ultimately provided Odyssey Software not only with a buyer in March of this year, but also with options to choose which buyer best fit their needs.