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Featured Success Story: ATG using Cel-Fi
Atlantic Technology Group (ATG) is an end-to-end solutions provider for mobile applications, devices, and lifecycle management services.
ATG has built up significant expertise in the area of in-building coverage. Strong cellular reception outside a building does not necessarily carry through to the inside, resulting in poor-quality or dropped calls. A distributed antenna system (DAS) was often the only solution, but these installations—which numbered between two and four each month—were time-consuming for ATG’s 10 employees.
“Often times, a poor indoor signal is the first problem that jumps out at clients, but it’s rarely the only one,” said Dan Connelly, president, ATG. “The intricacy of DAS installations was keeping us from getting to those more complex issues as quickly as we would have liked to, and meeting the demand from existing and new customers.”
Installing a DAS is also often cost prohibitive, even for bigger companies. For example, a large consulting firm was unable to get cellular coverage inside its office building. However, with a $120,000 price tag, a DAS was not a feasible option.
When Connelly first heard about the Cel-Fi Smart Signal Booster, he decided to investigate further. “At first I thought it was too good to be true,” he said, “but I quickly realized that Cel-Fi is truly a game-changing technology, particularly for small and medium-sized enterprises but valuable for large companies too.”
ATG is implementing 12 Cel-Fi units for its large consulting firm customer. For $10,000, the customer will get coverage across a total of 52,000 square feet over four floors. ATG has also installed three Cel-Fi units for the Secretary of Commerce while a full-blown DAS is being built. Once the DAS is completed in a couple of years, the department will re-allocate the Cel-Fi units to other areas.
In addition to finding a solution that fits his customers’ budgets, Connelly is also able to expand his scope of work with his clients due to the ease of installing Cel-Fi. “Within 30 minutes, Cel-Fi is up and running, and the improvement is immediate,” he said. As a result, ATG is also able to provide its services and expertise to more customers. In an average month, the company sells between 35 and 40 Cel-Fi units.
“Our goal is to build long-term relationships with our customers,” said Connelly. “Thanks to Cel-Fi, we now have a broader spectrum of clients to grow with.”