2012 Mobile Star Awards Entries:
> Mobile Industry Services: Public Relations — Sonus PR
61 Frith Street
London, Soho, W1D 3JL
300 Brannan Street, Suite 404
San Francisco, CA 94107
sanfrancisco [at] sonuspr.com
Johnny Truong, General Manager, johnny.truong [at] sonuspr.com
Martin Smith, CEO, martin.smith [at] sonuspr.com
Company Structure: Private Company
Markets: Device OEM, Telecom
Sonus PR is a global, high-tech public relations agency focused solely on telecom PR and mobile PR. The agency is dedicated to B2B mobile and telecom, designed to help mobile vendors increase visibility in the market and help improve their profiles in order to sell more to mobile operators, wireless carriers, and service providers.
Sonus PR helps B2B mobile vendors become successful in three parts: By defining their go-to-market strategy; increasing their visibility; and promoting their expertise.
Defining go-to-market strategy. Everything Sonus does for clients is executed on the foundation of a solid, defined business and marketing strategy. Before any PR campaign is executed, Sonus offers a full diagnosis of the clients’ current situation and recommends the optimal strategies for them to become even more successful. This includes developing a forward-looking marketing plan, a competitive positiniong analysis, and thought-leading content creation planning. The team at Sonus has decades of technology PR and marketing experience and can focus this competency on getting a thoughtful, actionable and effective plan in place. Sonus provides the inside expertise and the outside perspective clients need to make the PR campaign a resolute success.
Increasing visibility. In today’s digital world, there are more options than ever for increasing a clients’ awareness among service providers. The question is how to prioritize those options to ensure we achieve maximum impact. Using hard data and the benefit of experience, Sonus guides clients on how to ensure the greatest return on their marketing investment through the right mix of services, including established media and analyst relations, speaker placement, social media marketing and search marketing. The Sonus team has solid relationships with all telecom and mobile publications and reporters – from Light Reading, Wireless Week and RCR Wireless News to Forbes, The Wall Street Journal and regional Business Journals. Sonus is able to leverage these valuable relationships to position clients as the go-to leader in their markets.
Promoting expertise. Service providers, the media, and the analyst communities are constantly looking for answers that Sonus’ clients can provide. The question is whether a clients’ existing content will deliver the answers and expertise the industry is looking for. By writing and communicating expertise-led content, Sonus helps clients to create a community of service providers, media, and analysts who believe and appreciate their expertise, and to a point where clients are bookmarked for when they’re needed. This is marketing, PR and sales enablement at its best. From blog creation and webinar development to whitepaper and awards programs, Sonus works alongside clients every step of the way to ensure that they’re positioned to all industry influencers in the best light possible.
With offices in San Francisco, London and Singapore, Sonus has been doing this for nearly a decade for companies of all sizes – private and public – developing a deep insight into the service provider market along the way. Sonus’ enviable network of global contacts and reams of useful data about the most effective marketing channels have helped clients worldwide become even more successful.