2017 Mobile Star Awards Nominee:
Deals or Shopping App — Overstock.com app
Overstock’s shopping app for iOS and Android offers customers the full assortment and convenience of shopping on Overstock.com whenever or wherever the mood to shop strikes. The Overstock app creates a personalized user experience that is both intuitive and full of the latest technologies.
Recently, an augmented reality (AR) feature was introduced within the Overstock app. Shoppers using a mobile device with iOS 11 can launch the fully-interactive AR experience to view true-to-life-size 3D models in the highest resolution, giving customers the most accurate demonstration of product so they can see just how it will appear in their room. This new addition to the app aims to completely change the way consumers design their homes by making the process as easy as possible.
To optimize the experience for customers shopping on a mobile device, Overstock has enhanced personalization for customers by offering product recommendations at multiple points within the shopping cycle based on each customer’s individual shopping patterns and search/purchase history.
Both the iOS and Android apps also feature a voice search option that is activated by the customer simply speaking into their mobile device to search for a specific item or category within the catalog. These search results can then be filtered to find only that exact item, or to show products with similar patterns, colors, designs, or styles, helping customers find just what they want.
More than just a shopping app
The Overstock app also displays trusted user reviews, helping customers gain valuable insights that impact purchase decisions. Those customers who have previously purchased an item from Overstock are able to upload real-world images of products to help their fellow shoppers more easily picture how the product would look in a real-world setting.
The app features a daily lottery, or the “Lott-O”, which gives customers a unique coupon discount which is revealed through an in-app scratch card. Users can also view the many flash deals featured on Overstock.com through the app and browse the multiple promotions offered.
Those customers who like to shop as inspiration strikes can use the app to create and curate lists featuring their favorite products and styles. These lists can either be shared with their friends and family or saved for a later project or idea. This makes the user experience much easier for customers with a larger design project, or those that are in search of products with similar styles, designs, or materials.
Finally, customers can also handle any non-shopping Overstock account needs within the app, including order management, shipping status updates, entering product reviews, and even initiating returns. The app is also integrated with Apple Pay and Android Pay so customers can easily and securely purchase products with a simple tap.
As a result of the above updates and features, Overstock.com’s shopping app has surpassed the 5 million download mark while growing its active monthly user base over 80% in the past year to over 540,000 AMU.
The Overstock.com app is a 2017 Mobile Star Awards Nominee and official entrant. You can vote for the app here (once only) when voting starts in early October, and follow or connect with Overstock below.
799 Coliseum Way
Midvale, UT 84047
pr [at] overstock.com
Landon Ainge, Product Manager — lainge [at] overstock.com
Jignesh Sheth, Sr. Manager of Development — jignesh.sheth [at] overstock.com
Structure: Public company (NASDAQ: OSTK), founded in 1999
No. of Employees: Approx. 1700
OS Supported: Android, Apple iOS