2017 Mobile Star Awards Entrant:
Success Story: Mobile Customer Service — Virgin Trains Surge SMS Updates
2016 Mobile Star Awards Winner:
Enterprise Mobile Customer Engagement — Global SMS API
Enterprise Mobile Mass Messaging — OpenMarket SMS
2013 + 2014-15 Mobile Star Awards Winner:
Enterprise Mobile Messaging or Email — Mobile Engagement Platform
Enterprise Mobile Services Visionary — OpenMarket GM Jay Emmet (2013)
2211 Elliott Avenue, Suite 400
Seattle, WA 98121
Tel: (+1) 206-288-0800
Email: openmarket [at] barokas.com
Structure: Est. 1999; Now a division of Amdocs (NASDAQ: DOX)
Number of Employees: 200 (Amdocs 22,000)
OS Supported: All Web Browsers
About OpenMarket Mobile Messaging
The OpenMarket ™ Global SMS API enables businesses to focus on the content of their SMS messages and the resulting customer experiences, rather than the technical mechanics and logistics of actually sending them. Capable of managing message length, tracking message delivery and supporting multiple message originators, including short codes, text-enables toll-free and local numbers, and alphanumeric codes, the Global SMS API reduces the need for internal resources to manage these processes. By OpenMarket handling all of the complexities of SMS, businesses benefit from simplification and greater message delivery success.
Two key features of the API include Automatic Originator Selection and Simplified Character Encoding. With Automatic Originator Selection, OpenMarket automatically selects the correct messaging originator per the destination address. With Simplified Character Encoding, OpenMarket optimizes and delivers messages in the preferred formats based on global operators and languages. Additional capabilities of the OpenMarket Global SMS API include:
RESTful API with support for XML & JSON.
Enhanced Delivery Reports – OpenMarket’s delivery reports now include carrier ID values, which can be cached for future use, helping to improve delivery success and reduce cost.
Enhanced Number Look-up – Number look-up now returns operator, country codes and ISO code, fixed or wireless line determination, and operator features like supported message length, giving enterprises valuable and actionable information about their customers’ phone numbers.
Beyond mobile messaging
OpenMarket and its cloud-based mobile messaging solutions support over 400 enterprises, including four of the top 10 most respected global brands with mobile messaging use cases like customer service appointment reminders, emergency notifications, company announcements and secure PIN authentication.
Unlike their competitors, OpenMarket delivers more than just a messaging pipe. They offer a variety of mobile messaging options (SMS and MMS) through one comprehensive enterprise-proven platform that allows customers to more widely reach their customers and employees. By using OpenMarket’s mobile messaging solutions, enterprises are able to optimize business operations, automate processes, enhance internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.