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Enterprise
mobile
software news roundup:
August - Sept. 2008
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2, continued from Page
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Marketing
& Commerce
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from Page 1)
mPoria
has launched Go Mobile! Lite (no relation to MobileVillage's
Go Mobile® newsletter), the latest version of its Go
Mobile! mobile commerce service targeted at small retailers.
According to mPoria, merchants can set up a mobile site of up
to 100 products in just 30 minutes, following online wizard-guided
instructions. Once set-up, the merchant's branded mobile site
is launched and accessible to consumers by entering a URL (selected
by the merchant) in their mobile device, or via mporia.mobi. When
shoppers are ready to make a purchase, they simply click the merchant's
"click-to-call" button. Go Mobile! Lite costs US $10
per month with a one-time $20 set-up charge. For details, see
mporia.com.
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QuickMobile
has released v2.0 of its Contextual Mobile Marketing
Platform, which lets brand managers and marketers create
permission-based campaigns that provide consumers with personalized,
timely and relevant information on their mobile device.
Version 2.0 adds new permission-based features, the ability
for customers to create multi-layered campaign, and new
Mobile Polling and Mobile Results features. For more information,
see quickmobile.com.
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In more
mobile commerce news, Bango has added a mobile website
traffic analysis application to version 3.0 of its Bango
Analytics hosted service. The service lets mobile website owners
anywhere in the world to connect their sites to the Analytics
service in minutes and start getting results free of charge
for up to 100,000 page visits per month. For details, see bango.com.
Similarly,
Omniture, a provider of online business optimization software,
announced an updated version of its SiteCatalyst mobile marketing
analytics software. No other details were provided, so for
more info, see omniture.com.
Sales
& Expense Reporting
Softtrends
has announced Mobile CRM+, which lets users access to
CRM server applications using Windows Mobile, Symbian, and Blackberry
phones. The software supports online, offline and semi-connected
transactions, and can extend CRM server transactions, as well
as interface with audio, videocam, e-mail, phone and other phone
applications. For more information, see softtrends.com.
CyberShift
has added expense report approval functionality to its
Necho Expense Mobile Edition. The application enables
Necho Expense users to quickly create an expense report and
now also allows managers to review and approve expense reports
directly from their BlackBerry phone. obtain more information,
see cybershift.com or visit the company's summary
page on MobileVillage.
Engineering
& Field Service
Flowfinity
has released version 5.5 of its Flowfinity Forms BlackBerry
data collection software. Version 5.5 enables capturing pictures
directly into forms on the BlackBerry and enterprise databases
using the built-in camera featured on BlackBerry Pearl, Curve,
and Bold smartphones. Flowfinity combines capturing pictures,
recording barcodes, recording GPS coordinates and allowing input
through over 25 different data field types. Other features include
a visual form editor, over-the-air form deployment, end-to-end
security, always available forms, submission notification for
managers, and centralized data collation. For more details, see
flowfinity.com.
Pitney
Bowes MapInfo released Jobs in the Field, a new task
management application for its Confirm asset management
software suite. The Jobs in the Field module allows work instructions
produced in Confirm to be transferred to handheld devices as jobs
to be completed in the field. This allows mobile operatives to
receive new instructions, report on the progress of the work,
and input completed work details so payment claims may be made.
Jobs in the Field can be transmitted to operatives wirelessly
or via a docking station. For more details, see mapinfo.com.
OrthoGraph
has released new Windows Mobile drafting software that
enables users to sketch digital floor plans and create of AutoCAD
compatible drawings on-site. The software can also connect with
databases, supports collaboration, and can handle laser distance
meters or barcode readers. OrthoGraph supports the graphical
DWG export format, as well as other formats are supported, such
as .xls, pdf, .txt, and .xml. For more details, see orthograph.com.
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