CTIA Wireless 2006 picks best of show products

Page 2 of 2 (see page 1 here)

Judges for the E-Tech awards (previous page) included: Business Week, Steve Wildstrom; CNET, Kent German; Fidelity Investments, Joseph Ferra; Forrester Research, Charles Golvin; General Catalyst Partners, John Simon; Jupiter Media, Michael Gartenberg; PC Magazine, Sascha Segan; RCR Wireless News, Tracy Ford; Siber Consulting, Richard Siber; Wireless Week, Rhonda Wickham; and Yankee Group, Philip Marshal.

The Technology Marketing Awards program was designed to reward excellence in marketing communications and to give recognition to those who have demonstrated creativity and innovation while promoting a wireless product or service. Nearly 100 applications were judged on originality and creativity, ease of use, overall appeal, clarity of message and recall value. Best in Show, as voted upon by CTIA Wireless 2006 attendees, went to Nokia for the Nokia Experience Center Outdoor campaign. Other Technology Marketing Award winners are as follows:

Category: Best Overall Campaign
1st place - Motorola for Motorola RAZR & PEBL
2nd place - T-Mobile for Bubbles Campaign
3rd place - Amp'd Mobile for Entertain Yourself
Category: Broadcast Media - Television
1st place - Motorola for Motorola PEBL
2nd place - Cingular Wireless for Star Wars Exclusive Sponsorship
3rd place - T-Mobile for Coverage Braces
Category: Direct Mail & Collateral
1st place - Motorola for Motorola SLVR
2nd place - Cingular Wireless for American Idol
3rd place - Cingular Wireless for Star Wars Exclusive Sponsorship
Category: Mobile - Call to Action Mechanism
1st place - Vibes Media for Dallas Mavericks
2nd place - Bango for Web Trigger
3rd place - Amp'd Mobile for the Amp'd Mobile Launch
Category: Mobile - Charity and Public Service Program
1st place - Amp'd Mobile for the Text Message for Tsunami Relief campaign
Category: Mobile - Integration with a Live Event
1st place - Cingular Wireless for American Idol
2nd place - Amp'd Mobile for Amp'd Mobile Launch
3rd place - Vibes Media for the Wango Tango Concert
Category: Online - Banner Ad Campaign
1st place - Amp'd Mobile for Entertain Yourself
2nd place - T-Mobile for New Spin on Style- Juicy Couture
3rd place - Nokia for It's Your Life in There "Ed/Ringtone"
Category: Online - Email Campaign
1st place - Amp'd Mobile for Entertain Yourself
Category: Online - Website
1st place - Blue Mountain for Announcing New Muggins from BlueMountain
2nd place - Amp'd Mobile for Entertain Yourself
3rd place - Amp'd Mobile for Amp'd Mobile Launch
Category: Outdoor
1st place - Nokia for Nokia Experience Center
2nd place - Amp'd Mobile for Entertain Yourself
3rd place - Samsung for "World in Your Hand" Sculpture DFW Airport
Category: Print Advertising - Color
1st place - Amp'd Mobile for Try Not to Die
2nd place - Motorola for Motorola RAZR
3rd place - Motorola for Motorola PEBL