Boston supermarket launches cellphone payments & rewards program

- Gary Thayer, Editor

September 19, 2005 -- (MobileVillage) -- Broadway Marketplace, an upscale, grocery store in Cambridge Massachusetts' Harvard Square, is next week launching an "instant rewards" loyalty program for shoppers who use its new pay-by-cellphone service.

The mobile commerce service, set up by Boston MobileLime, will provide special offers before, during and after their purchase transactions through text messages or by calling a dedicated toll-free number.

Rather than issuing a typical membership card or number, MobileLime turns a shopper's cell phone number into their unique identifier. Instead of paying by check or credit card, the cell phone number is simply entered at checkout and the shopper receives instant savings towards their purchases.

MobileLime will also give Broadway Marketplace the ability to track and understand their shoppers' purchasing preferences in order to customize special promotions and send real-time offers to improve the overall shopping experience.

With the MobileLime system, Broadway Marketplace expects to save an average of 20 seconds per transaction once this program is implemented. The program is free to the consumer and will go live the week of September 26. Users can sign up for the servcie at MobileLime.com.

For more information on MobileLime, see the company's summary page on MobileVillage.

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