CellStory offers Series 60 cellphone software for realtors

July 27, 2005 -- (MobileVillage) -- CellStory has announced the beta release of CellStory for Realty, a mobile customer relationship management (CRM) application that enables Realtors to build web pages on-the-fly from any property location and deliver them via their mobile phone directly to buyers and online property listings.

CellStory for Realty makes it easy to capture digital pictures, video and audio and combine this multimedia content with custom marketing language. Realtors can build a listing while still on-property and then immediately send the listing in a standard web-based format to potential buyers and partners. Realtors also can simultaneously send the property listing to multiple listing sites, including their own, helping real estate professionals reach more buyers in less time.

To build a property web listing, or cellstory, the real estate agent relies on a series of prompts delivered over his or her cell phone. These prompts, or script, are customized by the user using a web-based, point-and- click interface. Once at the property, the agent launches CellStory Mobile from their mobile phone and is prompted to input prescribed data and images in plain English.

When satisfied with the information gathered, the agent selects a template to display the information from a library of pre-existing or user-defined templates. Attributes like color, image positioning, contact information and others can be modified on-demand.

CellStory is seeking qualified real estate agencies and independent Realtors for membership in its Beta Partner Program. Charter members receive the full CellStory for Realty beta application, service and support for one year at $30 per month. The software will be released to the general market later this year for $50 per month. A 30-day free trial is also available at the CellStory web site.

The beta version is compatible with all Series 60 Nokia camera phones. The company plans to add support for Palm OS, Java, BREW and Windows Mobile phones later in 2005.

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