Magazine distributor sees 112% increase in new business since going mobile

Bothell, WA, March 17, 2005 -- (MobileVillage) -- Impact Marketing & Merchandising, one of Australia's largest distributors of newsstand publications, has claimed a record increase in its field sales since deploying a mobile merchandising system from Dexterra in 2004. Impact says it has generated a 112% increase in new business and is experiencing a distinct competitive advantage as a result of more immediate customer service delivered through the mobile platform.

Prior to implementing the mobile system, Impact exchanged information and updates with its field workforce on a weekly basis by using traditional email, fax and phone communications. Although account requirements were regularly handled, emergency service calls were nearly impossible to execute in a timely manner. Feedback and billing from field activities were also slow as the paper-based process took weeks, not hours.

"We looked at several mobile companies," says Sara Callaghan, general manager for Impact Marketing & Merchandising. "Dexterra offered a flexible solution that met all of our requirements, enabling us to be unique and ahead of our competitors in this field. We are experiencing a considerable cost savings and have generated significant new business to justify the investment."

The mobile implementation was able to go live within 60 days from concept. In addition to its dramatic increase in new business since implementing Dexterra Field Sales for Merchandising, Impact says it has also eliminated fax communications and dropped its dependency on paper reporting by 95%. The company has also reduced errors related to reporting, ordering, billing, shipping and merchandising.

For more information about Dexterra, see the Dexterra web site, or the company's summary page on MobileVillage.

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