2012 Mobile Star Awards Entries:
> Consumer App: Shopping or Sales – MobileBits’ SAMY
> Enterprise Software: Advertising or Marketing – MobileBits’ SAMY
> Success Story: Marketing – McDonald’s & SAMY
Brian Ehrlich, Director of Marketing, brian [at] mobilebits.com
Company Structure: Public Company (MBIT), established in 2009
Number of Employees: 17
Markets: Direct-to-Consumer, Entertainment Industry, Hospitality, Retail Point-of-Sale
Operating Systems Supported: Android, iOS
From the beginnings of civilization, central marketplaces have provided consumers with an ideal shopping experience. In one location you can interact with different merchants, experience a multitude of products and ultimately, make purchases. The traditional mall experience grew out of that premise to provide consumers the opportunity to browse many different types of vendors, decide which stores within the mall to shop, find sales, select specific merchandise to browse and purchase in a single location.
MobileBits’ SAMY extends that same optimal shopping experience into a digital ‘Mobile Mall’. However in this case the mall exists in the shopper’s pocket: on the mobile phone. SAMY provides consumers with a single application from which they can connect with any number of retailers, merchants and brands to view product alerts, integrate their existing loyalty program find special offers and deals, make in-app or in-store purchases and earn rewards.
Rather than simply creating yet another application or platform where marketing messages indiscriminately get distributed to a network or list of users, SAMY puts the consumer firmly in control of their experience. The consumer has the ability to subscribe to the businesses they are interested in by opting into one or many brands. They can easily filter the types of products and services that interest them, while at the same time being able to view everything in the marketplace.
On the other side of the equation, merchants enroll in the ‘Mobile Mall’ in order to connect with large numbers of targeted, opted-in mobile customers. SAMY provides enrolled merchants all the tools they need to connect with, and manage mobile campaigns and messaging to targeted customers in the network in real-time. SAMY allows them the power of a native application, but in an environment that meets the preference of the shopper.
MobileBits’ SAMY is the modern marketer’s indispensable, enterprise mobile advertising platform. Before going back for wallets, purses and even car keys, the mobile phone is the one item that consumers never leave home without. Subsequently, major brands, retailers and merchants are seeking the most efficient and valuable ways to reach consumers on their devices.
As an advertising platform, SAMY provides organizations a complete enterprise grade mobile solution that includes all the essential tools and analytics that marketers and advertisers require to develop and deliver effective mobile advertising campaigns.
Rather than simply creating yet another platform where advertising messages indiscriminately get distributed to a network or list of users, SAMY puts the consumer firmly in control of their experience. The consumer has the ability to subscribe to the business they are interested in by opting into one or many brands. They can easily filter the types of products and services that interest them, while at the same time being able to view everything in the marketplace.
As a testament to the validity of the advertising platform, many leading brands in their region from around the world have started to use the SAMY platform to deliver their message including; McDonalds, Global Pet Foods, SPAR, Coffee Time and Caryl Baker Visage among many others. These relationships have accounted for over 13 million interactions, each one representing a one-to-one advertising opportunity to continually reinforce the brand via the mobile channel.
SAMY represents the ultimate technology innovation in the evolving direct marketing landscape. It connects a merchant and their most loyal customers in a truly 1 to 1 relationship. While traditional advertising will continue to provide value in terms of brand positioning, SAMY will replace and make much more powerful programs like email, couponing and direct mail marketing.
The following define key features of the SAMY application:
- The ability to create real-time mobile promotions.
- Direct messaging for sending latest news and offers.
- Social integrations for SAMY users to extend messages through Facebook/Twitter
- Manage existing/ build new loyalty and reward programs
- Launch mobile surveys in real time for deep consumer insight studies.
- Rich analytics, performance, reporting providing real time ROI metrics.
- SAAS (software as a service) campaign manager with dead simple user navigation.
- Easy integration of external digital resources: websites, RSS, mobile web.
- Mobile commerce integration through multiple payment solutions.
- Proximity based marketing capabilities.
- GPS Enabled Store Finder
See how SAMY helped McDonald’s increase subscriber growth by 44%
in its EURO 2012 summer campaign.