Video conferencing is taking organizations by storm. The modern shift to mobile and remote working has made organizations embrace this method to connect with their out-of-office staff. As reported by the Harvard Business Review, those who worked away from the office increased productivity by almost 13 percent compared to doing the same tasks within the company’s building.

Businesses have to find ways to manage long-distance employees to gain maximum productivity using telecommuting and video conferencing systems. With a little planning from HR and IT, it’s possible to schedule assignments to the necessary recipients and get them to collaborate using this technology.

But video conferencing delivers many more benefits beyond just increased productivity. Let’s explore some of the many video conferencing benefits here.

Gaining a competitive edge

In an era of cutthroat global competition, many companies now run 24/7 via multiple offices around the world in order to beat competitors. Encouraging your employees to work longer days can be achieved without employee depression and absenteeism, but only with the help of unified communications (UC) like video conferencing. UC technology allows staff to complete tasks from anywhere without compromising their work-life balance.

Your company can also provide extra flexible unified communications options so that team members can contribute more–encouraging a spirit of friendly competition. UC technologies like document sharing, online meetings, and white boarding can help make your team members feel like they’re at the office even when they are working from a different location. These technologies are indispensable to promote any company’s growth.

Making faster decisions

Bluejeans video conferencing meetingVideo conferencing is a great UC technology that allows decisions to be made faster as people can meet and resolve issues at any time, without waiting for physical meetings. Thanks to modern audio-visual and file sharing features, employees can convey ideas spontaneously.

A good video conferencing system shouldn’t burden your IT department, and it’s now easy to integrate any respective system into your current process to swiftly improve efficiency. Whether your team meetings are large or small, you can now customize your communication like never before.

Learning from professionals

Unified communications and especially video conferencing makes it easier for organizations to tap into the knowledge of experts around the world. You can share knowledge quickly and create synergy with team collaboration, thereby building better products and solving pressing issues at much faster rates. This keeps customers satisfied and improves ROI.

Achieving goals

Meeting goals is crucial for success. For example, it may be difficult to get an entire business onto a single process or platform physically in person, but it is much easier to train employees and instill entrepreneurial culture online. A cloud based video confererncing system will help employees stay connected and committed to the enterprise, as well as stay focused on targets and how to achieve them.

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Retaining talent

mobile video conferencing benefitsBeing allowed to do office tasks at home helps retain talent, which is especially true in the case of female staff. According to the UK based medical charity Tommy’s, one-third of UK women were unable to return to their jobs after their maternity, causing businesses to lose great talent. By giving them the choice to provide their services from home, these women can still contribute without having to go to the office, thus contributing to the growth of enterprise.

Companies can retain talent by allowing telecommuting, and implementing video conferencing plus other online collaboration solutions. Research shows that flexible options increase employee retention, and reduce training and recruiting costs.

Rewarding & motivating teams

For employees who want to spend quality time with their families, HR should leverage telecommuting as an incentive to increase productivity. For example, HR can allow people to take time off during schools holidays, so that employees can spend time with their children. Companies should schedule assignments in such a way that their people can contribute away from the office at these times, but HR should coordinate plans so that everybody’s productivity doesn’t suffer.

Video conferencing benefits the bottom line

Those are just the major video conferencing benefits — there are even more. Now you know that flexible hours don’t mean ineffectiveness. Flexible hours and remote positions save time, money, work space and lead to a lot of other benefits. Telecommuting increases productivity because employees are motivated to focus on work when they don’t have to spend unproductive hours thinking about other things while stuck at their desks.

Unified communication tools like video conferencing can connect employees and partners, thereby increasing productivity and the bottom line. According to video conferencing provider Bluejeans, remote and mobile conferencing combined with streamlined telecommuting policies enables HR and tech departments to better collaborate for the benefit of the enterprise. Companies will have happier employees and satisfied customers–all thanks to sophisticated video conferencing and other unified communications tools.

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