At WEX Health, we want every Partner to be successful in growing their business and simplifying their solution to save costs and increase efficiency. ArmadaCare is a Partner who is rising above and beyond in expanding their solution through participant adoption with the WEX Health Cloud mobile healthcare benefits app.
For Partners to truly see the cost savings of a mobile solution, it is important to first focus on participant adoption and increasing users.
An insurance services and healthcare technology business, ArmadaCare (ArmadaCare.com) creates specialty health and benefit products, delivered with its hallmark world-class service excellence. Employers and strategic partners choose ArmadaCare’s innovative products and services to drive product differentiation and meet the health and benefit needs of employee constituent groups. Ultimate Health is their market-leading, insured medical reimbursement product that covers the growing out-of-pocket healthcare expenses increasingly burdening families today.
The ArmadaCare team invested their time and resources into a month-long, focused campaign to drive mobile adoption within their member channel. Through various tactics— including creating a dedicated landing page, delivering personal reminders, and building custom banner text in the portal— Armada successfully reached members with their message. The top strategy themes that successfully drove user adoption are:
Healthcare Benefits App Delivers Short, On-point Messaging
Through custom text on the portal welcome screen or a final reminder after a service phone call, Armada went above and beyond to remind members about the opportunity to download and use the mobile healthcare benefits app. They provided clear step-by-step instructions on a dedicated landing page for members inquiring about how to download the mobile app to manage their healthcare spending accounts.
Numerous Touchpoints on Different Mediums
Armada diversified the way they communicated to members to ensure that they could reach them anywhere – through email, on the portal, on the web, and even in the physical mail. This strategy helped to reach those members that may not be actively calling the customer service center and increased the chance that they would see the reminder message multiple times.
Clear Instructions and Follow-Up
By hosting a live member webinar and providing routine educational tips and pointers for usability, participants could receive answers to all their questions, ensuring they were successfully using the product and feeling comfortable with it. This is a great way to build loyalty and brand awareness with consumers and keeps them using their healthcare benefits app, each and every day!
Through their efforts, ArmadaCare saw impressive results:
— 70% growth in new users month over month
— 24% increase in number of claims filed on mobile
— 12.6% overall user growth increase month over month
Driving participants to mobile to file a claim or check their balances saves time, money, and drives customer satisfaction— it’s a WIN-WIN!
Find out more about WEX Health Cloud.
### End ArmadaCare WEX mobile healthcare benefits app success story
2017 Mobile Star Awards Sponsor & Entrant:
Enterprise Mobile Employee Wellness — WEX Health Cloud app
Success Story: Mobile Financial Services — ArmadaCare with WEX
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